How Brightpod Got Featured on TheNextWeb and GigaOM Pro?

12 Mar 2013

Getting Featured ><

Technology writers are the new PR rockstars. They hold a lot of clout and can make or break your SaaS business. Every SaaS company should have a Blogger Outreach strategy (call it whatever). Seriously, if you are not reaching out to tech writers then you probably need to be fired. If I had to work on three things while growing Brightpod then reaching out to writers would be one of them. Here are some things that I follow. I hope they work for you too.

Warning: You are in the wrong place if you are looking for a magic formula or secret for getting featured on top technology blogs. For others, read on.

We are in the age of social proof. People trust and then buy your service because others have said (and are saying) good things about it. Even if people come across your site on Google, they are going to dig a little more and see what others think about your product. Here is where getting featured on top technology blogs help. They have thousands of readers (mostly early adopters) and their pages normally rank high on Google. Not to mention that a good review can increase your credibility and boost visitors to your site.

First, identify the writers that you want to connect with. Read their articles. Comment on them. Follow them on Twitter. Don’t stalk. Don’t pester them with requests on featuring your startup. Just work on building a relationship.

Prep time: What do you need to do before you get in touch with tech writers?

Hey _____,

Brightpod.com is in private beta and wanted to see if you’ll would be interested in reviewing it. Happy to provide free accounts for your readers with a special code.

Brightpod is a marketing collaboration software built for marketing teams in mind. Most of them currently use a general purpose collaboration tool. We want to help them grow their business by making it easy to plan, organize & track all their digital marketing projects in one place. Clients are spending more and more money on digital marketing. Marketing firms have more work that they can handle. This is where Brightpod comes in.

You can signup on www.brightpod.com and use the code “founders”. Have a great weekend.

Cheers,

Sahil

Reviewed! Now what?

Brightpod Tees ><

I hope this article was helpful. Good luck with your app!


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